Privacy Policy

This Privacy Policy describes how RavenWing LLC ("Company," "we," "us," or "our") collects, uses, processes, stores, shares, and protects personal information and other data when you access or use FenceTrace (the "Service"). This Privacy Policy applies to all users of the Service, regardless of geographic location, and governs all data processing activities performed by RavenWing LLC in connection with the Service.

By accessing or using the Service, you acknowledge that you have read, understood, and agree to the data practices described in this Privacy Policy. This Privacy Policy is incorporated into and forms part of our Terms of Service. If you do not agree with these practices, you must not access or use the Service.

RavenWing LLC is a small business organized under the laws of the Commonwealth of Virginia, with its principal place of business in Mechanicsville, Virginia.

1. Information We Collect

We collect the following categories of information in connection with the Service. The specific information collected depends on how you interact with the Service and which features you use.

1.1 Account Information

When you create a FenceTrace account, we collect the following personal information:

1.2 Payment Information

Payment processing is handled exclusively by our third-party payment processor, Stripe, Inc. ("Stripe"), a PCI DSS Level 1 certified service provider. When you subscribe to a paid plan, Stripe collects and processes your payment card details directly through its secure, PCI-compliant infrastructure. RavenWing LLC does not collect, process, store, or have access to your full card number, CVV/CVC, PIN, or other sensitive payment authentication data at any time. We receive from Stripe only the following limited information:

1.3 Estimate and Project Data

When you use the Service to create fence estimates, we collect, process, and store the following data that you input or that the Service generates based on your input:

1.3a Photographs and Images

When you upload photographs or images to the Service in connection with your estimates and projects, we store them in Amazon Web Services S3 (Simple Storage Service). Photographs are associated with your Account and the specific estimate or project you attach them to. We collect:

Photographs are stored encrypted at rest in AWS S3 and are accessible only to you through your authenticated Account. You are solely responsible for the content of any photographs you upload, including ensuring you have the legal right to capture and use the imagery.

1.4 Usage and Analytics Data

We automatically collect certain information about how you interact with the Service to help us understand usage patterns, improve the user experience, and maintain the Service:

1.5 Device and Technical Information

We automatically collect technical information about the device, browser, and network connection you use to access the Service:

1.6 Communication Data

When you contact our support team or otherwise communicate with us, we collect:

2. How We Collect Information

2.1 Information You Provide Directly

We collect information that you voluntarily and affirmatively provide when you: create an Account; subscribe to a paid plan; create, edit, or manage fence estimates; enter customer data into the Service; configure your account preferences; contact our support team via email; respond to surveys or questionnaires; or otherwise interact with the Service. You are not required to provide any information beyond what is necessary to create an Account (email address and password), but certain features of the Service may require additional information to function.

2.2 Information Collected Automatically

We use cookies, server-side logging, session storage, local storage, and similar technologies to automatically collect usage data, device information, and technical information when you access the Service. This data is collected passively through your browser and our server infrastructure. See Section 11 (Cookie Policy) for detailed information about the specific cookies and storage mechanisms we use, their purposes, and their durations.

2.3 Information from Third-Party Services

We may receive limited information from third-party services that are integrated into or interact with the Service, including:

We process your personal information on the following legal bases, as applicable under relevant data protection laws (including the EU General Data Protection Regulation, UK GDPR, and similar frameworks):

4. How We Use Your Information

We use the information we collect for the following specific purposes. We process only the minimum amount of data necessary to achieve each stated purpose.

4.1 Service Delivery and Operations

4.2 Communication

4.3 Analytics, Improvement, and Development

4.4 Security, Fraud Prevention, and Compliance

We do not sell your personal information to third parties. We do not share your personal information with third parties for their own marketing purposes. We do not send marketing or promotional emails unless you have explicitly opted in to receive them.

5. Third-Party Services

The Service integrates with the following third-party services to provide its functionality. Each third-party service operates under its own terms of service and privacy policy, which govern their respective collection and processing of data. We encourage you to review their policies.

Service Provider Purpose Data Shared / Accessible
Cloud Hosting & Infrastructure Amazon Web Services, Inc. (AWS) Application hosting, compute, database, file storage, content delivery, and infrastructure services All Service data is stored and processed on AWS infrastructure. AWS acts as a data processor on our behalf and does not access or use your data for its own purposes.
Payment Processing Stripe, Inc. Subscription billing, payment card processing, fraud detection, and payment compliance (PCI DSS) Payment card details (collected directly by Stripe), billing address, email address, subscription plan details, and transaction amounts
Authentication Amazon Web Services (AWS Cognito) User identity management, authentication, account registration, password reset, and session token issuance Email address, hashed password, authentication tokens, and session metadata. AWS Cognito acts as a data processor on our behalf.
Satellite & Aerial Imagery / Map Tiles Esri (ArcGIS World Imagery) and OpenStreetMap contributors Rendering satellite imagery, aerial photography, and base map tiles for fence line drawing, property visualization, and measurement Geographic coordinates (latitude/longitude) of map viewport center and bounds, zoom level, and tile coordinates. Your IP address is transmitted as part of tile HTTP requests.
Geocoding (Address Search) Nominatim (operated by OpenStreetMap Foundation) Converting property addresses entered by users into geographic coordinates (latitude/longitude) for map display and navigation Property address search text entered by users. Your IP address is transmitted as part of geocoding HTTP requests. Our application user-agent string is included per Nominatim usage policy.
Web Fonts (Typography) Google Fonts (operated by Google LLC) Rendering the Inter typeface used throughout the Service's user interface and generated documents IP address and browser user-agent string (collected by Google when font files are loaded from Google's CDN). No other personal information is shared.
Analytics (planned) Google LLC (Google Analytics) Understanding usage patterns, page views, feature adoption, and user engagement to improve the Service IP address (anonymized), browser type, device type, pages visited, session duration, and referral source. Google Analytics may be added in the future; if implemented, we will use IP anonymization and will not enable advertising features. See Google's Privacy Policy.

We select third-party service providers that maintain appropriate security standards and data protection practices. Where required, we execute data processing agreements (DPAs) with our providers to ensure compliance with applicable data protection laws. However, we are not responsible for the privacy practices, security measures, or data handling of third-party services beyond our contractual agreements with them.

We encourage you to review the privacy policies of our third-party service providers:

6. Data Sharing

We do not sell, rent, trade, or otherwise commercially transfer your personal information to third parties. We share your information only in the following limited and specifically defined circumstances:

6.1 Third-Party Service Providers

We share information with the third-party services identified in Section 5 solely to the extent necessary for them to perform their respective functions in connection with the Service. These providers act as data processors on our behalf (where applicable) and are contractually obligated to use your information only for the purposes specified in our agreements with them.

6.2 Shareable Estimate Links

When you generate a shareable estimate link through the Service, the estimate data associated with that link (which may include property address, fence measurements, material selections, material quantities, unit prices, and total costs) becomes accessible to anyone who possesses the unique link URL. Shareable estimate links do not include your Account credentials, login information, personal contact information, or any information about other estimates in your account. Shareable links are designed to contain only the specific estimate data relevant to a single project. You are solely responsible for controlling the distribution of shareable links and for understanding that anyone with access to the link URL can view the estimate data.

6.3 Legal Requirements and Lawful Disclosure

We may disclose your information if we believe in good faith that such disclosure is reasonably necessary to:

Where legally permitted, we will make reasonable efforts to notify you of any such disclosure before or promptly after it occurs, unless notification is prohibited by law or court order, or would jeopardize an ongoing investigation.

6.4 Business Transfers

In the event of a merger, acquisition, reorganization, dissolution, bankruptcy, asset sale, equity sale, or other business transfer or change of control involving RavenWing LLC (whether actual or contemplated), your personal information and User Content may be among the assets transferred, disclosed during due diligence, or otherwise provided to the acquiring, surviving, or successor entity. In such event:

6.5 Aggregated and De-Identified Data

We may create, use, and share aggregated, de-identified, or anonymized data sets that cannot reasonably be used to identify you, any of your customers, or any specific project. Such data may be used for industry research, analytics, benchmarking, trend analysis, and other purposes. Aggregated and de-identified data is not considered personal information under this Privacy Policy or applicable data protection laws.

6.6 With Your Consent

We may share your personal information with third parties when we have your explicit, informed consent to do so for a specific, stated purpose.

7. Data Storage Location

All Service data, including your Account information, estimates, User Content, analytics data, and system logs, is stored on Amazon Web Services (AWS) infrastructure located in the US-East-1 (Northern Virginia) region within the United States of America.

AWS US-East-1 data centers maintain the following security certifications and compliance frameworks:

Database backups are maintained within the same AWS US-East-1 region for redundancy, disaster recovery, and business continuity purposes. Backups are encrypted at rest using AES-256 encryption and are retained in accordance with the retention periods described in Section 9.

Content delivery for static assets (such as web fonts and CSS files) may be served through content delivery networks (CDNs) with edge locations in various geographic regions, but no personal information or User Content is stored at CDN edge locations.

8. Data Security

We implement administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, destruction, and loss. These measures are commensurate with the sensitivity of the information processed and include, but are not limited to:

8.1 Technical Safeguards

8.2 Access Controls

8.3 Infrastructure Security

8.4 Incident Response

We maintain a documented incident response plan to address security breaches and data incidents promptly and effectively. In the event of a data breach affecting your personal information:

No method of electronic transmission or storage is 100% secure. While we implement reasonable precautions and industry-standard safeguards to protect your information, we cannot guarantee absolute security against all threats. You are responsible for maintaining the confidentiality of your Account credentials and for reporting any suspected security incidents promptly to support@fencetrace.com.

9. Data Retention

We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Specific retention periods for each category of data are as follows:

Data Category Retention Period Basis
Account Information (email, name, company) Duration of active Account, plus 90 days after cancellation or termination Contract performance; reactivation window
Estimate and Project Data Duration of active Account, plus 90 days after cancellation or termination Contract performance; data export window
Payment and Billing Records Seven (7) years from the date of each transaction Legal obligation (IRS record-keeping requirements; state tax compliance)
Usage and Analytics Data Twenty-four (24) months from the date of collection Legitimate interest (service improvement and trend analysis)
Device and Technical Information Twenty-four (24) months from the date of collection Legitimate interest (security monitoring and analytics)
Server Access Logs Ninety (90) days from the date of collection Legitimate interest (security monitoring, incident investigation)
Support Correspondence Three (3) years from the date of last interaction in the support thread Legitimate interest (service quality, dispute resolution)
Cookie Data See Section 11 (Cookie Policy) for specific durations per cookie Varies by cookie type (see Section 11)
Database Backups Up to 180 days after data is deleted from active systems Legitimate interest (disaster recovery, business continuity)
Security Audit Logs Two (2) years from the date of the logged event Legitimate interest (security compliance, incident forensics)

Upon expiration of the applicable retention period, personal information will be securely deleted or irreversibly anonymized using industry-standard data destruction methods. Certain information may be retained beyond these periods only as strictly necessary to comply with legal obligations, resolve pending disputes, enforce our agreements, or respond to active litigation holds.

10. Your Rights

Depending on your jurisdiction and applicable data protection laws (including the EU GDPR, UK GDPR, California CCPA/CPRA, Virginia VCDPA, Colorado CPA, Connecticut CTDPA, and similar frameworks), you may have the following rights regarding your personal information:

10.1 Right of Access

You have the right to request a copy of the personal information we hold about you. Upon a verified request, we will provide this information in a commonly used, structured, machine-readable format (such as JSON or CSV) within thirty (30) days of receiving your verified request. If the request is complex or voluminous, we may extend this period by an additional thirty (30) days with written notice to you.

10.2 Right to Correction (Rectification)

You have the right to request that we correct any inaccurate, incomplete, or outdated personal information we hold about you. You may update most of your Account information (including name, email, company name, and business details) directly through the Service at any time. For corrections that cannot be made through the Service interface, contact us at support@fencetrace.com.

10.3 Right to Deletion (Erasure / Right to Be Forgotten)

You have the right to request that we delete your personal information, subject to certain exceptions. We may retain information where deletion would conflict with our legal obligations (such as tax record-keeping requirements), where the data is necessary to resolve pending disputes, or where retention is otherwise permitted by applicable law. To request deletion of your Account and all associated data, contact us at support@fencetrace.com. Deletion requests will be processed within thirty (30) business days.

10.4 Right to Data Portability

You have the right to request a copy of your data in a structured, commonly used, machine-readable format. This includes your estimate data, project data, customer data you have entered, and Account information. You may request your data in JSON, CSV, or PDF format. The Service provides an "Export My Data" feature that allows you to download your data directly from your Account settings. You may also submit a data export request to support@fencetrace.com, and we will provide the requested data within thirty (30) days of your verified request.

10.5 Right to Opt Out

You may opt out of:

10.6 Right to Restrict Processing

You have the right to request that we restrict the processing of your personal information in certain circumstances, including: when you contest the accuracy of your data (during the period we verify accuracy); when you object to our processing and we are evaluating whether our legitimate interests override your rights; when our processing is unlawful but you prefer restriction over deletion; or when we no longer need the data but you require it for legal claims.

10.7 Right to Object

You have the right to object to our processing of your personal information where we rely on legitimate interest as our legal basis. Upon receiving your objection, we will cease processing the relevant data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or where the processing is necessary for the establishment, exercise, or defense of legal claims.

10.8 Right to Withdraw Consent

Where our processing of your personal information is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing that was based on consent before it was withdrawn.

10.9 Exercising Your Rights

To exercise any of the rights described above, please contact us at support@fencetrace.com with the subject line "Privacy Rights Request." Please include in your request: (a) your full name; (b) the email address associated with your Account; (c) the specific right(s) you wish to exercise; and (d) any additional information that may help us locate and verify your data.

We may require you to verify your identity before processing your request to protect against unauthorized access to your data. Verification may include confirming ownership of the email address associated with your Account. We will respond to all valid, verified requests within thirty (30) days. If we require additional time due to the complexity of the request, we will inform you of the reason and the expected completion date within the initial thirty (30) day period.

You will not be discriminated against, penalized, or subjected to any adverse consequence for exercising any of your privacy rights. We will not deny you the Service, charge you different prices, provide you with a different level or quality of Service, or suggest that you will receive any of the foregoing as a result of exercising your rights.

11. Cookie Policy

FenceTrace uses cookies and similar client-side storage technologies (including local storage and session storage in your web browser) to provide, secure, and improve the Service. A "cookie" is a small data file placed on your device by your web browser when you visit a website. This section describes the specific cookies we use, their purposes, and how you can manage them.

11.1 Categories of Cookies

We categorize the cookies used in the Service as follows:

11.2 Specific Cookies We Use

Cookie Name Category Purpose Duration
fc_session Strictly Necessary Maintains your authenticated session after login. Contains a cryptographically random session identifier. Required for the Service to recognize you as a logged-in user. Session (expires when browser is closed), or 30 days if "Remember me" is selected during login
fc_csrf Strictly Necessary Cross-site request forgery (CSRF) protection token. Prevents unauthorized third-party websites from performing actions on your behalf while you are logged in. Session (expires when browser is closed)
fc_consent Strictly Necessary Records your cookie consent preferences (which categories of cookies you have accepted or declined). 1 year
fc_prefs Functional Stores your application preferences, including default fence type, preferred map view, measurement units, and display settings. 1 year
fc_theme Functional Stores your display theme preference (if applicable). 1 year
fc_analytics Analytics Collects anonymized, non-personally-identifiable usage data to help us understand how the Service is used, identify popular features, and detect areas for improvement. 1 year
fc_ref Analytics Records the referral source that brought you to the Service (e.g., search engine, direct link, marketing campaign). Used for marketing attribution and channel analysis. 30 days
fc_ab Analytics Assigns you to A/B test groups for feature experiments. Contains only a randomized group identifier, no personal information. 90 days

11.3 Third-Party Cookies

Certain third-party services integrated into FenceTrace may set their own cookies on your device when you use the Service:

We do not control third-party cookies and are not responsible for their content, duration, or data collection practices.

11.4 Local Storage and Session Storage

In addition to cookies, the Service uses your browser's local storage and session storage APIs to store authentication tokens (issued by AWS Cognito), application state, cached data, and user preferences locally on your device. Authentication tokens stored in local storage are required for the Service to maintain your logged-in session. Data stored in local storage persists until explicitly cleared by you or by the application. Data stored in session storage is automatically cleared when you close your browser tab.

11.5 Managing Cookies

You can control and manage cookies through your browser settings. Most modern browsers allow you to view, block, or delete cookies for specific websites. However, please note that blocking or deleting strictly necessary cookies (such as fc_session and fc_csrf) will prevent the Service from functioning correctly, and you may be unable to log in or use the Service.

Instructions for managing cookies in common browsers:

12. Children's Privacy

FenceTrace is a business-to-business software tool designed for use by fencing professionals, contractors, and related businesses. The Service is not intended for, directed at, or designed to attract individuals under the age of eighteen (18).

In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect, solicit, use, or maintain personal information from children under the age of thirteen (13). In compliance with our Terms of Service, we do not permit individuals under the age of eighteen (18) to create Accounts or use the Service.

If we become aware that we have inadvertently collected personal information from an individual under the age of eighteen (18), we will take immediate steps to:

If you believe that a child under the age of eighteen (18) has provided us with personal information or created an Account, please contact us immediately at support@fencetrace.com with the subject line "COPPA Concern" so that we can promptly investigate and take appropriate action.

13. International Data Transfers

The Service is operated from, and all data is stored and processed in, the United States of America (specifically, the AWS US-East-1 region in Northern Virginia). If you access the Service from outside the United States, you acknowledge and understand that your personal information will be transferred to, processed in, and stored in the United States, where data protection and privacy laws may differ from, and may provide fewer protections than, those in your country, state, or jurisdiction of residence.

By accessing and using the Service, you explicitly consent to the transfer of your personal information to the United States for processing and storage as described in this Privacy Policy.

13.1 European Economic Area (EEA), United Kingdom, and Switzerland

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the transfer of your personal information to the United States constitutes a transfer to a country that has not been found to provide an adequate level of data protection by the European Commission or the UK Information Commissioner's Office. To ensure that your personal information receives an adequate level of protection, we rely on the following lawful transfer mechanisms as applicable:

You may request a copy of the safeguards we use for international data transfers by contacting us at support@fencetrace.com.

13.2 Other Jurisdictions

If you are located in any other jurisdiction that imposes restrictions on cross-border data transfers, by using the Service you consent to the transfer of your personal information to the United States as described in this Privacy Policy. If applicable law requires specific transfer mechanisms, we will take reasonable steps to implement them.

14. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), provides you with additional rights regarding your personal information. This section supplements the rest of this Privacy Policy with disclosures specific to California residents.

14.1 Right to Know

You have the right to request that we disclose the following information covering the twelve (12) month period preceding your request:

14.2 Right to Delete

You have the right to request that we delete personal information we have collected from you, subject to certain exceptions permitted by the CCPA/CPRA (including retention required to complete a transaction, comply with legal obligations, detect security incidents, exercise free speech, or for internal uses reasonably aligned with your expectations).

14.3 Right to Correct

You have the right to request that we correct inaccurate personal information that we maintain about you, taking into account the nature of the personal information and the purposes of processing.

14.4 Right to Opt Out of Sale or Sharing

We do not sell personal information. We have not sold personal information in the preceding twelve (12) months and do not intend to sell personal information in the future. We do not share personal information with third parties for cross-context behavioral advertising purposes. As we do not sell or share personal information as defined by the CCPA/CPRA, no opt-out mechanism for sale or sharing is required or offered.

14.5 Right to Limit Use of Sensitive Personal Information

We do not collect or process sensitive personal information as defined by the CCPA/CPRA (such as Social Security numbers, driver's license numbers, financial account credentials, precise geolocation of your person, racial or ethnic origin, religious beliefs, genetic data, biometric data, health information, or sex life/sexual orientation information).

14.6 Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA/CPRA rights. Specifically, we will not: deny you the Service; charge you different prices or rates; provide you with a different level or quality of the Service; or suggest that you will receive any of the foregoing differential treatment as a result of exercising your privacy rights.

14.7 Categories of Information Collected

In the preceding twelve (12) months, we have collected the following categories of personal information as defined by the CCPA/CPRA:

CCPA Category Examples Collected Source Business Purpose
A. Identifiers Email address, name, IP address, Stripe Customer ID, Account ID Directly from you; automatically collected Account management, authentication, communication
B. Personal Information (Cal. Civ. Code 1798.80(e)) Name, company name, email address, billing address Directly from you; from Stripe Account management, billing, service delivery
D. Commercial Information Subscription records, payment history, transaction amounts, estimates created, features used Directly from you; from Stripe; automatically collected Billing, service delivery, analytics
F. Internet or Network Activity Browsing history within the Service, pages visited, features used, session duration, interaction data, referral source Automatically collected Service improvement, analytics, security
G. Geolocation Data Property addresses and geographic coordinates entered into estimates (not your personal real-time location) Directly from you Service delivery (map display, estimate generation)
K. Inferences Usage patterns, feature preferences, subscription likelihood (derived from usage data) Derived from collected information Service improvement, product development

14.8 Retention of Personal Information

We retain each category of personal information for the period described in Section 9 (Data Retention) of this Privacy Policy.

14.9 Exercising Your California Privacy Rights

To exercise your rights under the CCPA/CPRA, you may:

You may also designate an authorized agent to submit a request on your behalf. If you use an authorized agent, we may require: (a) proof of your written authorization for the agent; and (b) verification of your own identity directly with us.

We will verify your identity before fulfilling any request by confirming ownership of the email address associated with your Account. We will respond to verified requests within forty-five (45) days. If we require additional time (up to an additional forty-five (45) days), we will notify you of the extension and the reason therefor within the initial forty-five (45) day period. You may submit up to two (2) verifiable consumer requests within a twelve (12) month period.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices, the Service's features, applicable laws, or other factors. When we make changes to this Privacy Policy:

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. We will maintain an archive of prior versions of this Privacy Policy, which will be available upon request.

16. Contact Information

If you have any questions, concerns, complaints, or requests regarding this Privacy Policy or our data practices, please contact us at:

RavenWing LLC
Mechanicsville, Virginia 23111
United States of America
Email: support@fencetrace.com

For privacy-specific inquiries, data protection requests, privacy rights requests, or to report a data security concern, please include "Privacy" in the subject line of your email to ensure prompt routing and prioritized handling.

If you are not satisfied with our response to your privacy concern, you may have the right to lodge a complaint with your local data protection authority or supervisory authority. For EU residents, a list of data protection authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members_en. For UK residents, you may contact the Information Commissioner's Office (ICO) at https://ico.org.uk/.

RavenWing LLC is a small business organized under the laws of the Commonwealth of Virginia.